Impacts of Cultural Differences Essay

College Graduation thesis Subject Impacts of Cultural Differences on transnational Business negotiation Name Chen Xiujuan Student zero(prenominal) 0 8 5 1 0 3 4 0 Specialty and clique Business English, Class 3 Department Department of Humanities and Arts Supervisor Liu Mifan Date 2011-3-02 contents Introduction1 1. Types of Cultural Differences2 1. 1Value View2 1. 2. Negotiating agency2 1. 3. persuasion Model2 2. Impact Of Cultural Differences on worldwide Business Negotiations4 . 1Impact of Value Views Differences on world(prenominal) Business Negotiations4 2. 1. 1Impact of Time View Difference on Negotiation. 4 2. 1. 2Impact of Equality View Difference on Negotiation. 5 2. 1. 3 Impact of objectivity Difference on Negotiation. 6 2. 2 Impact of Negotiating dash Differences on International Business Negotiations. 7 2. 3 Impact of Thinking Model Differences on International Business Negotiation. 8 3. Coping Strategy Of Negotiating Across market-gardenings. 9 3. 1 Making Prep arations before Negotiation. 9 3. 2 Overcoming Cultural Prejudice. 10 3. Conquering colloquy Barriers. 10 Conclusion11 Bibliography12 Ac dwellledgements13 Abstract The stage communication channel negotiations under unlike cultural conditions come to cross- cultural negotiations. With the economic sphericalization and the frequent business contacts, cultural differences seem to be very important separatewise they could origin unnecessary misunderstanding, thus far affect the result of the business negotiations. This representation it is very important to know the different ending in different countries and the ways to avoid the tillage conflicts in the international business negotiations.The article commences from the types of subtlety differences, and so it explains the impacts of these floriculture differences on international business negotiation and finally it analyzes how to deal with the problem of the cultural differences correctly in negotiation process. Such a standpoint is underlined In the business negotiations amidst different countries, negotiators should accept the other partys culture, and try to recognize him be accepted then consume a correct evaluation with the succor of valid communication and discover their real benefits between them.Besides, we should know clearly and try to accept the culture differences as possible as we can. It is very important for the success of culture negotiations. Key words husbandry Cultural differences Business negotiation Impact Introduction Along with the advancement globalization and Chinas WTO entry, business enterprises in China have to face more and more business negotiations with contrary enterprises, in particular with American enterprises. In these negotiations, Chinese negotiators sometimes feel uncomfortable, puzzled, lost, irritated and the alike, because of unfamiliar custom and manners demonstrated by American negotiators.Meanwhile, American negotiators confront the same situa tion. Cult rural differences between China and tungsten countries could cause some problems. Therefore, understanding cultural differences and overcoming them is crucial in international business negotiations. Although the definition of culture is many and vague, it is commonly Recognized that culture is a sh ared system of symbols, beliefs, values, attitudes and expectations. Culture is a major determining factor in business negotiation. So have a clear picture of culture differences if of great significance. . Types of Culture Differences The east countries and tungsten countries have produced different cultures on the different continents. Among the different cultures, value views, negotiating room and sentiment model appear more distinct. 1. 1Value View Value view is the standard that mickle use to asses object glass things. It includes time view, comparison view and objectivity. People may draw a different or even contradictory conclusion closely the same thing. Val ue view is one of the most important differences among the many factors.It can influence the attitude, needs and behavior of mickle. The value view varies from nation to nation, people know that the easterly person focus on collectivism, while the tungstenerlyern people knuckle under more economic aid to individualism. 1. 2. Negotiating Style Negotiating style refers to the tolerance and graces which the negotiator shows in the negotiation. The negotiators show their negotiating style through behavior, manners and the manner of dictatorial negotiation process during the negotiation.The negotiators negotiating style has a bearing on their culture cathode-ray oscilloscope. fit to the culture differences, negotiating style wasteweirs into cardinal types the east negotiating style pattern and the west negotiating style pattern. 1. 3. Thinking Model Thinking model reflects the culture. Because of the influences of history background, continents, words and living method, differ ent nations generate different opinion models. Surely, there is more than one idea model of a nation, but one is more obvious compared with others.As a whole, east people, especially Chinese have grueling comprehensive theoriseing, image thinking and curved thinking, while analytical thinking, wind thinking and direct thinking are possessed by the west people. 2. Impact of Cultural Differences on International Business Negotiations With the rapid development of economy, we need to do business with businessmen under different culture background, so in order to r for apiece one workmanship parallelism, it is necessary for us to look at the impact of culture differences on international negotiation in global business activities.The impact of culture differences on international negotiation is extensive and deeply. Different cultures divide the people into different group and they are also the obstacles of peoples communication. Accordingly, it is required that the negotiator should accept the culture of each other. Furthermore, through culture differences, it is important that the negotiator reveal and understand the other partys goal and behavior and make him or herself be accepted by the opponent to reach agreement finally 2. 1Impact of Value Views Differences on International Business NegotiationsValue Views Differences on International Business Negotiations fall into three types time view, negotiation style, thinking model. Each has big influences on business negotiation 2. 1. 1 Impact of Time View Difference on Negotiation. The time view which affects the negotiators behavior varies from east countries to west countries. The oriental or the Chinese negotiators are usually cautious and patient. They need to go through the phrases of coming up with put forwards, bringing up objections and ending the trade which takes a longer time.And they trust to arrange rich time to go on a negotiation, thus discerning more some the opponent . They are good at long and continuous battle. While west people or we could say American people, consider time is precious. They f blue to resolve problems swiftly. So, in business negotiation, American businessmen lots complain about the delay and the lack of efficiency of negotiators from other countries, while these countries also make a complaint that the Americans lack patience. There is a popular saying among American negotiators and businessmen It is require to steal time.That shows the time view of Americans. To them, time means money. The time view of Chinese is cyclic. They use long-term and systematic viewpoints to value the importance of the topic. A famous people degreeify the time view into two kinds straight-line time viewand cyclic time view. The former pay more attention to concentration and speed, and the later focus doing many things at one time. That they insist on different time view leads to different negotiating style and method. The American people represent the straigh t-line time view and they have a strong awareness of new competition.They look for speed and efficiency. So they value time badly and consider time as a special commodity whose value could be assessed. They often use minute to calculate time . They accept to go down negotiation time at every phrase and want to complete the negotiation quickly. except the Chinese time view is cyclic and they place emphasis on unity. Moreover, it is necessary to be timely at negotiations. West people have a strong time view, if you dont respect with the appointment time, they may give you a punishment and they will regard you as unreliable and compulsory person.Being late for negotiation will give the west businessmen opportunities to exert pressure onyou, and then you will lose the status of being initiative. 2. 1. 2 Impact of Equality View Difference on Negotiation America went through the bourgeoisie revolution of striving for the equality and freedom, so they take equality into their heart. Americans stick to equality and fairness in business, and hope that both could gain benefit. When introducing the topic or situation, the west people would like to use concrete method, particularly data.Their negotiating method is that they will describe their viewpoint and propose at the beginning in order to feel initiative. Under this principle, they would come up with a tenable resolution which they think is very fair. In business relationship, the sellers from America regard the buyer as a counterpart. Americans are fairer than Japanese is sharing benefits. A lot of American managers think fair division of sugar is more important than how much they could get. At this point, the east people are different. Because of the deeply influence of class view, they dont pay much attention to equality.They usually adopt single-win strategy in business negotiations. When involving economic benefits they think much about their have benefits and profits and dont give so much attention t o the benefit of their partners. The market economic system of developed countries is quite mature, so west countries take win-win strategy more in negotiation basically, they could take the benefits of both into consideration. 2. 1. 3 Impact of Objectivity Difference on Negotiation The objectivity in international business negotiation reflects the degree to which people treat any things.West people especially Americans have a strong objectivity on the understanding of issues. At negotiation table, Americans dont care much about relationship between people. They dont care if the status of the opponent is equal to theirs. They make decision based on facts and data, not people. The saying that public things use public ways is a reflection of American objectivity. Therefore,Americans emphasize that Businessmen should distinguish people and issues, what they are really interested in is the actual problems. But in the other parts of the world, it is impossible for them to distinguish peo ple and issues. . 2 Impact of Negotiating Style Differences on International Business Negotiations The impacts of negotiating style differences on international business negotiation mainly exist in negotiating method and negotiating structure. Take the negotiation between America and China as a example, since the oriental care more about unity in thinking, they method they adopt in negotiation is from unity to parts, from the big to little, from the abstract to the concrete, that is to say they should each agreement on general terms, then begin to talk about the concrete terms.And usually not until the end of the negotiation do they make compromise and promise based on all the items, and then to reach agreement. The west people are influenced by analytic thinking, so pay more attention to logical relations between things. They consider more about concrete things than integrity. And they tend discuss the concrete items at the beginning of negotiation, so they often resolve the price, delivery and issuance singly at first. And they may make compromise at every detail, so the final contract is the combining of many little agreements.The negotiating structure is linked with cultures. Negotiating structure mostly refers to the number of the participants. In business negotiation, the foreign delegation is usually composed by 3-5 people, while the Chinese one could be more 15 people. The foreign negotiators not only need to negotiate with their counterparts but also need to discuss with think person in charge or the government. When making the final decisions, the Chinese negotiators often discuss the results repeatedly from the workers to the board to avoid being decided by a single person. That results from the influence of collectivism.So they often said to their partners Let us think about it. Let us discuss it. But the west negotiators could make the final decision without going back for discussion. That because their admire individualism and hard working. The y have strong independence. They would carry on match to the best ways after knowing their goals. Whats more, most west people think that they have the ability to deal with the negotiation situation on their own. And truly, they are unfearing enough to take responsibility. 2. 3 Impact of Thinking Model Differences on International Business NegotiationThe thinking model of Chinese tends to be comprehensive, concrete and curved, while the Americans are usually analytic, abstract and straight-line. We Chinese are accustomed to talking about general principles at first and then move onto details. To Chinese negotiators, the core is the general guideline, and the details are subject to the guideline. After figuring out the big picture, other problems are easier to resolve. It is the most obvious feature of Chinese negotiators. But west businessmen, especially Americans are in all likelihood to discuss the details first and try to avoid the principle.They value details very much and th ink noting about the unity. Accordingly, they want to discuss the details at the beginning of negotiation. They are direct and simple in negotiation. As a matter of fact, many facts show that General principles first have impact of niggardliness on the parts and details. For instance, our government insists on the principle that Hong Kong and Macao are undivided parts of Chinas territory. In the important diplomatic negotiations such as Entering into relationship with America, Hong Kongs and Macaos coming back into their motherland.It is under such principle that we established the tone of the negotiation and controlled the skeleton of the negotiation, thus we get the advantage and prompt the success of negotiation. 3. Coping Strategy of Negotiating across Cultures The culture differences in cross-cultural communication have various impacts on act of enterprises. These differences will influence negotiation and management of transnational operation whats more, it may have bad eff ects on the harmonious relationship between our artless and foreign countries.Maybe that will lead to the missing of market opportunities, the increase of trade cost and the low efficiency of company management. So, it is really necessary for us all to eliminate and avoid disadvantageous effects. 3. 1 Making Preparations before Negotiation. The negotiators must make good preparations if they want control the development of negotiation successfully in the complex situation. Only do they make good preparations can they make changes freely according to the situation of negotiation and avoid the happening of conflicts. Because the international business negotiation involves extensive aspects, more preparations are needed.The preparations often include the analysis of the negotiators themselves and the opponents the constitution of negotiation group, elaborating the negotiating goal and strategy and going on parody negotiation when necessary. When making preparations, you should try t o know the opponents while you analyze yourselves. Analyzing yourselves mainly refers to studying if the project is feasible. To knowing about the opponents means understanding their strength such as credit status, the policy? business customs duty and regulations of their countries and the conditions of their negotiating members and so on. . 2 Overcoming Cultural Prejudice Tolerating different cultures and overcoming cultural prejudice contribute to better communication with each other and understanding each other. West people often think that they are powerful, undecided and experienced, so sometimes, we need to recognize then and give then some good comments. We should learn about the foreign cultures before negotiation and accept and understand their cultures in negotiation, because every country regard their own cultures as a matter of course and hope that their culture could be recognized and accepted. 3. Conquering Communication Barriers Two trains running at different rai lways in the opposite direction will collide with each other maybe this is the best arrangement for trains. But to communication between people, there wont be communications if people go ahead according to their own ways. Trains will collide with each other if they run on the same railway at the opposite direction. But if we measure by the objective of peoples communication, only we meet each other, can we have communication and friendship. In negotiation, sometimes we cant make much progress although we have talked for long time.And sometimes both parties are not satisfied. After thinking, that is caused by communication barriers which happen easily in cross-cultural negotiation. We should make sure if there appear communication barriers, if so, we must overcome them. Generally speaking, we should pay more attention to the following three communication barriers in cross-cultural negotiation the communication barriers caused by culture background of both the ones caused by misunders tanding of the contents and information from the partner the ones caused by not being uncoerced to accept the opponents contents and ideas.Conclusion Social Customs varies in different countries. In a word, cross- cultural communication will meet the problem of culture differences surely. In turn, culture differences also influence all aspects of international business communication. To avoid or to resolve the culture differences is a gigantic task in international business negotiation. In order to step into the international market successfully, we must have the awareness of culture differences, acknowledge culture differences and understand different cultures.Try to know yourself and know them. Whats more, we should respect different behavior of businessmen under different culture background, and then we could reduce unnecessary conflicts resulting from not respecting the opponents. It is beneficial for both to form an atmosphere of mutual trust and cooperation, reduce culture d ifferences and turn disadvantages into advantages and benefits. Thus, we could avoid conflicts and obstacles, then to promote communication and harmony in international business negotiation. Bibliography 1George Yule. The study of LanguageM. Cambridge University Press,2000202-209 2Harvey, Paul,,The Oxford Companion to English Literature M. London Oxford University Press. 197823-25 3Philip R Harris, Managing Cultural Differences M. Gulf Publishing Company, 1987234-260 4Wang Cheng fa. A glance of Foreign Land J. Kaifeng Henan Univesity Press, 200058-62 5. M. ,20002-6 6 M. ,2004 7.. M ,2003340-342 8. M. ,2001 Acknowledgements As acknowledgements for my paper, only I the writer is responsible for the shortcomings. I much acknowledges my give thanks to all my teachers, especially to Miss Liu Mifan, my supervisor, who has provides me support, critical ideas and careful suggestions. I also want to thank my family who ever so give me time, encouragement and secretarial services, especially my parents. Finally, my classmate and friends, who provided thoughtful and thorough reviews of my paper, must be acknowledged.